{"id":8,"date":"2016-09-29T17:29:00","date_gmt":"2016-09-29T17:29:00","guid":{"rendered":"http:\/\/www.eastshoremarketing.com\/staging\/3282\/?page_id=8"},"modified":"2018-03-14T16:23:57","modified_gmt":"2018-03-14T16:23:57","slug":"media-strategy","status":"publish","type":"page","link":"https:\/\/www.eastshoremarketing.com\/staging\/3282\/media-strategy","title":{"rendered":"Media Strategy"},"content":{"rendered":"<h1>Media Strategy<\/h1>\n<p style=\"text-align: left;\">\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t<script>jQuery(document).ready(function($){$(\"#accordions-49.accordions\").accordion({event: \"click\",collapsible: true,heightStyle: \"content\",animate: (\"linear\", 1000),navigation: true,active: 999999,changestart: function(event, ui) {\r\n\t\t\t\t\t\t\t\tchild.accordion(\"activate\", false); \r\n\t\t\t\t\t\t\t}\r\n\t\t\t\t\t\t});\r\n\t\t\t\t\t\tvar child = $(\".child-accordion\").accordion({\r\n\t\t\t\t\t\t\tactive:true,heightStyle: \"content\",\r\n\t\t\t\t\t\t\tcollapsible: true,\r\n\t\t\t\t\t\t\tanimated: \"swing\",\r\n\t\t\t\t\t\t});\r\n\t\t\t\t\t})<\/script><style type='text\/css'>\r\n\t\t#accordions-49{display: none;}\r\n\t#accordions-49{\r\n\t\t\ttext-align: left;}\r\n\t#accordions-49{\r\n\t\t\tbackground: url() repeat scroll 0 0;\r\n\t\t\tpadding: 0;\r\n\t\t\t}\r\n\t#accordions-49 .accordions-head{\r\n\t\t\r\n\t\tbackground:rgba(112,176,255,1) none repeat scroll 0 0;\r\n\t\tmargin:1px;\r\n\t\tpadding:10px;\t\t\t\r\n\t\t}\t\t\r\n\t\r\n\t#accordions-49 .accordions-head-title{\r\n\t\tcolor:#ffffff;\r\n\t\tfont-size:14px;\r\n\t\tfont-family:;\t\r\n\t\t}\r\n\t\r\n\t#accordions-49 .accordions-head-title-toogle{\r\n\t\tcolor:#ffffff;\r\n\t\tfont-size:14px;\r\n\t\t}\t\r\n\t\r\n\t\r\n\t#accordions-49 .accordions-head:hover .accordions-head-title{\r\n\t\tcolor:#000;\r\n\t\t}\t\t\r\n\t\r\n\t\r\n\t#accordions-49 .ui-accordion-header-active{\r\n\t\tbackground: #4b8fe3;\r\n\t\r\n\t\t}\r\n\t#accordions-49 .accordion-content{\r\n\t\t\tbackground:rgba(255,255,255,1) none repeat scroll 0 0;\r\n\t\t\tcolor:#333333;\r\n\t\t\tfont-size:13px;\r\n\t\t\tfont-family:;\r\n\t\t\tmargin:0;\r\n\t\t\tpadding:10px;\r\n\t\t\t}\r\n\t\t\t\r\n\t\r\n\t#accordions-49 .accordion-icons{\r\n\t\t\tcolor:#565656;\r\n\t\t\tfont-size:16px;\t\t\t\t\r\n\t\t\t}\r\n\t\t\t\r\n\t#accordions-49 .accordions-head:hover .accordion-icons{\r\n\t\t\tcolor:#999;\t\t\t\r\n\t\t\t}\t\t\t\t\r\n\t\t\t\r\n\t\t\t<\/style><style type=\"text\/css\">#accordions-49{}\r\n#accordions-49 .accordions-head{}\r\n#accordions-49 .accordion-content{}<\/style><p id=\"accordions-lazy-49\" class=\"accordions-lazy\"><img decoding=\"async\" src=\"https:\/\/www.eastshoremarketing.com\/staging\/3282\/wp-content\/plugins\/accordions-3.1.21\/assets\/frontend\/gif\/ajax-loader-1.gif\" \/><\/p><script>\r\n\t\t\tjQuery( window ).load(function() {\r\n\t\t\tjQuery('#accordions-lazy-49').fadeOut();\r\n\t\t\tjQuery('#accordions-49').fadeIn();\r\n\t\t\t});<\/script><div id=\"accordions-49\" class=\"accordions accordions-themes flat accordions-49\"><div id=\"0\" style=\"\" class=\"accordions-head head0\" toogle-text=\"\" main-text=\"Strategy\" ><div class=\"accordion-icons left accordion-plus fa fa-chevron-up\"><\/div><div class=\"accordion-icons left accordion-minus fa fa-chevron-down\"><\/div><div id=\"0\"    class=\"accordions-head-title\">Strategy<\/div><\/div><div class=\"accordion-content content0\"><p>There\u2019s never been a more exciting time to be a marketer. The ways in which businesses can reach their customers has become increasingly targeted and measurable.<\/p>\n<p>However, many businesses are finding it difficult to keep up with changes in the marketing and media landscape. They are challenged with consistently developing strategies to utilize emerging platforms to their benefit. Continual measurement of campaign performance can also be time consuming, but necessary to stay on top of what's working and what's not.<\/p>\n<p>East Shore Marketing can help. We work as an extension of your internal marketing team to incorporate media outreach strategies into overall marketing initiatives. We stay on top of industry trends to inform your internal team of ideas and strategy. We consult, plan and execute media but we do so much more. Integrated marketing and media outreach includes not only digital and conventional media channels, but also includes audience engagement techniques such as email, video, social and direct sales opportunities.<\/p>\n<p>In the end however, its not techniques or tactics that matter most to us \u2013 its measurable <em>results.\u00a0<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><em>\u201cThe CMoG Marcom Team views Paula as a partner and a member of our team. She is actively engaged in the marcom planning and brings insightful perspective and research to the strategic planning process. She spends our money like it\u2019s her own, gaining the most value for our investment. Paula remains current with industry trends and is a valuable resource. Investing in Paula and East Shore Marketing translates to results!\u201d<\/em><\/p>\n<p>E. Duane | Chief Marketing and Communications Officer |\u00a0Corning Museum of Glass\u00a0 \u00a0 \u00a0<\/p>\n<\/div><div id=\"1475254440594\" style=\"\" class=\"accordions-head head1475254440594\" toogle-text=\"\" main-text=\"Media Planning\" ><div class=\"accordion-icons left accordion-plus fa fa-chevron-up\"><\/div><div class=\"accordion-icons left accordion-minus fa fa-chevron-down\"><\/div><div id=\"1475254440594\"    class=\"accordions-head-title\">Media Planning<\/div><\/div><div class=\"accordion-content content1475254440594\"><p><strong>Our Vision<\/strong><\/p>\n<p>As media specialists, we focus first to understand your business and how consumers view and use your products and services. Second, we work to understand how those same consumers view and use media. Only after this process do we look into how to reach, engage and convert those consumers into customers for your business.<\/p>\n<p>At East Shore Marketing, we specialize in developing media plans that deliver real results whether it\u2019s generating in-store traffic, inquiries, sign-ups, brand awareness or sales.<\/p>\n<p><strong>Our Goal<\/strong><\/p>\n<p>To get as many qualified people to see and understand what your business is all about while communicating what is unique and different about your brand. We work to connect those messages with every impression delivered to motivate people to talk about your business and drive sales.<\/p>\n<p><strong>Our Process<\/strong><\/p>\n<p>East Shore Marketing\u00a0is media-neutral and driven by data. That means we don\u2019t start the planning process by talking about media. We start the process by talking about the audience you need to reach, who they are, where they\u2019re located and what types of media they consume on a daily basis.<\/p>\n<p>We incorporate tactics like recency, geo-targeting, and media mix \u2013 using different media to achieve your goal \u2013 constantly monitoring and adjusting as necessary to optimize campaign performance.<\/p>\n<p>Online and offline, local and regional, we\u2019ll find your customers wherever they are.<\/p>\n<\/div><div id=\"1475254441516\" style=\"\" class=\"accordions-head head1475254441516\" toogle-text=\"\" main-text=\"Media Buying\" ><div class=\"accordion-icons left accordion-plus fa fa-chevron-up\"><\/div><div class=\"accordion-icons left accordion-minus fa fa-chevron-down\"><\/div><div id=\"1475254441516\"    class=\"accordions-head-title\">Media Buying<\/div><\/div><div class=\"accordion-content content1475254441516\"><p><strong>Transparency, Integrity and Stewardship<\/strong><\/p>\n<p>We\u2019re proud of our strong relationships with media partners. Transparency, integrity and stewardship are important values that we demonstrate while working hard to save our client\u2019s money. These strong media relationships also result in additional opportunities for our clients such added media value, on-air appearances, social media posts and experiential sales opportunities.<\/p>\n<p>We utilize Strata media buying systems which allows us to project audience delivery, issue specific insertion orders to our media partners and match the media vendor invoices back to those orders for full accountability to our clients.<\/p>\n<p>We buy all of our media to keep full control of the buying process for our clients across all platforms including TV, digital video and digital display, outdoor, direct mail, radio, mobile, search, and social.<\/p>\n<p>We know that time is money, so we respond quickly to creative changes, deadlines and opportunities. Planning without execution is wasted money - we execute flawlessly.<\/p>\n<p>&nbsp;<\/p>\n<p><em>\u201cPaula brings professional and seasoned expertise to her clients, all the while remaining current with the ever changing media landscape. From planning to execution, Paula remains laser focused. Her well established relationships in the field, creativity in building a strong media mix, and dedication to valuable marketing data, The Rockwell sees direct return on investment! It\u2019s a pleasure to have Paula on our team!\u201d<\/em>\u00a0<\/p>\n<p>B. Manwaring | Marketing and Communications Director | The Rockwell Museum | A Smithsonian Affiliate<\/p>\n<\/div><\/div>\n<div id=\"attachment_152\" style=\"width: 241px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-152\" class=\"size-medium wp-image-152\" src=\"http:\/\/www.eastshoremarketing.com\/staging\/3282\/wp-content\/uploads\/2016\/09\/MNI-Finger-Lakes-Outdoor-Adventures-IG-231x300.png\" alt=\"Finger Lakes Wine Country ad featured on Instagram\" width=\"231\" height=\"300\" srcset=\"https:\/\/www.eastshoremarketing.com\/staging\/3282\/wp-content\/uploads\/2016\/09\/MNI-Finger-Lakes-Outdoor-Adventures-IG-231x300.png 231w, https:\/\/www.eastshoremarketing.com\/staging\/3282\/wp-content\/uploads\/2016\/09\/MNI-Finger-Lakes-Outdoor-Adventures-IG.png 256w\" sizes=\"auto, (max-width: 231px) 100vw, 231px\" \/><p id=\"caption-attachment-152\" class=\"wp-caption-text\">Finger Lakes Wine Country ad featured on Instagram<\/p><\/div> <div id=\"attachment_140\" style=\"width: 310px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-140\" class=\"size-medium wp-image-140\" src=\"http:\/\/www.eastshoremarketing.com\/staging\/3282\/wp-content\/uploads\/2017\/06\/Entercom-Radio-Remote_GlassBarge-300x225.jpg\" alt=\"Experiential event with Entercom Radio Rochester to promote CMoG GlassBarge at Fairport Canal Days.\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.eastshoremarketing.com\/staging\/3282\/wp-content\/uploads\/2017\/06\/Entercom-Radio-Remote_GlassBarge-300x225.jpg 300w, https:\/\/www.eastshoremarketing.com\/staging\/3282\/wp-content\/uploads\/2017\/06\/Entercom-Radio-Remote_GlassBarge.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-140\" class=\"wp-caption-text\">Experiential event with Entercom Radio Rochester to promote CMoG GlassBarge at Fairport Canal Days.<\/p><\/div> <div style=\"width: 310px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-148\" src=\"http:\/\/www.eastshoremarketing.com\/staging\/3282\/wp-content\/uploads\/2016\/09\/ccudirectmail-300x232.jpg\" alt=\"Corning Credit Union direct mail \" width=\"300\" height=\"232\" srcset=\"https:\/\/www.eastshoremarketing.com\/staging\/3282\/wp-content\/uploads\/2016\/09\/ccudirectmail-300x232.jpg 300w, https:\/\/www.eastshoremarketing.com\/staging\/3282\/wp-content\/uploads\/2016\/09\/ccudirectmail-768x593.jpg 768w, https:\/\/www.eastshoremarketing.com\/staging\/3282\/wp-content\/uploads\/2016\/09\/ccudirectmail-1024x791.jpg 1024w, https:\/\/www.eastshoremarketing.com\/staging\/3282\/wp-content\/uploads\/2016\/09\/ccudirectmail.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p class=\"wp-caption-text\">Targeted direct mail piece to specific geographic and demographic households<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Media Strategy<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"tpl-b.php","meta":{"nf_dc_page":"","footnotes":""},"class_list":["post-8","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Media Strategy I Planning I Buying<\/title>\n<meta name=\"description\" content=\"East Shore Marketing works as an extension of your internal marketing team to incorporate media outreach strategies into overall marketing initiatives. 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