Collidoscope Exhibit

Overview

The Collidoscope multimedia campaign by the De la Torre brothers aimed to build awareness for the exhibit’s launch, especially among Spanish-speaking audiences, increase website traffic, and drive both online ticket sales and in-person visits to the Corning Museum of Glass. To reach culturally engaged audiences and regional travelers, the campaign focused on digital channels where visual storytelling and artistic content would resonate most. 

The campaign ran across a strategic mix of regional publications, public media, broadcast TV, and digital channels including programmatic, paid social (Meta, TikTok, Reddit), YouTube, and Spotify. Creative assets highlighted the exhibit’s immersive and contemporary tone, with messaging shifting from anticipation to experience as the campaign progressed. The multi-channel approach drove strong engagement across the board and boosted visitation to the museum.

Challenge

Campaign Goals

Brand Awareness

Increase website traffic and user engagement

Target Audience

Reach both local and regional travel markets, with a focus on families and cultural enthusiasts.

Drive Traffic

Attribute foot traffic and online ticket sales to targeted digital efforts.

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