Looking for an effective way to reach new audiences? Over-the-Top (OTT) and Connected Television (CTV) are two forms of viewership that offer incredible potential for your digital…

We all know the expression: “work smarter, not harder.” But most businesses struggle to stay competitive with fast-approaching deadlines and high demand for more content that connects,…

Did you know that 1 in 4 marketers are currently leveraging social influencers to promote their businesses? With more customers turning to social media platforms like Instagram…

The roar of the MGM lion, the iconic “dun-dun” of Law and Order’s television series, and the melody behind McDonald’s “I’m Lovin’ It!” all have something unique…

Although we can’t predict what the future holds for 2023, we can confidently say that digital marketing will play a vital role in branding and advertising. During…

By now, you may have had time to dive into Google Analytics 4 (or GA4). It feels different, right? For those who’ve relied on Universal Analytics (UA)…

Are third-party cookies going away? The short answer is yes, but the timing is a bit more complicated. Google announced its plan to phase out third-party cookies…

Email content marketing is possibly one of the most effective ways for brands to stay connected to their customers. It’s also a great strategy to create brand…

Suppose you’ve already invested some time and money into TikTok advertising. In that case, it’s normal to feel slightly frustrated—especially if your fanbase or engagement metrics aren’t…

With the New Year less than four months away, most businesses are putting together their annual marketing budgets and strategies. This could be one of the more…

You might be able to answer this question already if you followed along in part I of our 2-part series. But if you’re still wondering whether TikTok…

If you’ve worked in marketing as long as we have, you’ve probably seen your fair share of advertising trends come and go. In fact, maybe when TikTok…

If you work in email marketing, or manage a company newsletter, one key metric you probably pay the most attention to is open rate. This, of course,…

Advertising on YouTube, Facebook, and LinkedIn are all effective ways to grow your audience and promote your brand’s offerings. But what about your customers on the go?…