Watkins Glen Area Chamber of Commerce

Overview

To enhance the experience of exploring the 12-mile Catharine Valley Trail, a custom mobile app was developed in (6) different languages. The app included an interactive map, highlighted points of interest, and offered users insights into what they could expect along the trail.

Alongside the app, a comprehensive creative campaign launched with a new logo, print brochure, and trail map to support on-site and off-site promotion. The next phase includes expanding the app, launching a digital advertising strategy, and introducing a badge system that encourages users to engage in activities that deepen their connection to the CVT. A custom landing page has been developed for search visibility, supported by ongoing SEO management.

This integrated approach lays the foundation for deeper visitor connection and long-term engagement, with future phases continuing to expand its reach and impact.

Challenge

Campaign Goals

Brand Awareness

Increase brand awareness of the region, with the KPIs being an increase in website traffic and click thru rate (CTR).

Target Audience

Create a results-driven digital campaign across social media, web, and email to connect with target audiences.

Drive Traffic

Produce engaging videography, photography, and storytelling content to drive traffic to the trail. 

Technological Integration

Expanding the Catharine Valley Trail app by adding content, bage programs, audio tour in (6) languages to enhance visitor engagement and provide a comprehensive experience.