Digital Media

We work across all digital media platforms and use a variety of technology partners to offer best in class solutions for audience research, targeting, and creative options.

Whether it’s working with a programmatic buying network or direct to publisher, we seek the best ROI on reaching the audience your business needs. Incorporating digital media strategies to work in harmony with other marketing efforts enhances reach and encourages engagement with your brand. It can help drive website traffic where your business has the opportunity to tell a deeper story.

We seek out unique opportunities on digital such as expandable video, interactive mobile takeovers, social media video, and mobile geo-fencing to name a few. Not just to be different, but to increase response rates to key performance indicators that we’ve identified prior to starting a campaign.

We encourage our clients to “think outside the TV box” when it comes to video – create video that has multiple uses not only online, but in other customer communication channels such as email and social networks.

Digital options will continue to evolve. East Shore Marketing stays on top of the trends to get the best return on your advertising spend!

 

"Working with East Shore Marketing is one of the best decisions we have made as a marketing organization. Paula's expertise in media buying coupled with her strategic thinking and attention to detail are second to none. She offers big-city results with a small-town, personal touch. Paula is great to work with and we're glad to have her on our team!"

C. Roberts | Director of Marketing & Public Relations | Finger Lakes Wine Country Tourism Marketing Association